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08805_Field_TCGG T570.txt
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1996-04-10
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The mass production methods utilized for bookmaking
made it possible and indeed necessary to think of books
less as representations of words serving for the
communication of thought and more as things. Books came
to be regarded more and more as products of crafts and as
commodities to be merchandised. The word, living human
speech, is here in a sense reified. Even before the advent of
typography a marked reification of the word had been
begun by the medieval terminist logicians, and elsewhere I
have discussed in detail the psychological connections
between terminist logic, the topical logic which succeeded it
in the humanist age, and the development of attitudes
toward communication favoring typography. The terminist
logic was indeed still represented at Paris in Ramus’ youth
or not long before by persons such as Juan de Celaya, John
Dullaert, and John Major, and even later by Ramus’ own